Privacy Policy

PRIVACY POLICY

Last Updated: February 13, 2026

EQCHEN ("we," "us," or "our") operates eqchen.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and purchase our commercial kitchen equipment.

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

1. INFORMATION WE COLLECT

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

Personal Data

  • Name and contact information (email address, phone number, shipping address, billing address)
  • Payment information (processed securely through our payment processors)
  • Account credentials (username and password)
  • Purchase history and order details
  • Communication preferences

Business Information

  • Company name and business type (restaurant, hotel, catering, etc.)
  • Tax identification number (for wholesale/B2B customers)
  • Business license information (if applicable)

Technical Data

  • IP address, browser type, and operating system
  • Device information and unique device identifiers
  • Cookies and similar tracking technologies
  • Website usage data and analytics

2. HOW WE USE YOUR INFORMATION

We use the information we collect to:

  • Process and fulfill your orders for commercial kitchen equipment
  • Communicate with you about your orders, shipping, and delivery
  • Provide customer support and respond to your inquiries
  • Send you promotional emails about new products, special offers, and industry news (with your consent)
  • Improve our website, products, and services
  • Detect, prevent, and address technical issues and fraudulent activity
  • Comply with legal obligations and enforce our terms of service
  • Conduct market research and analyze customer trends

3. DISCLOSURE OF YOUR INFORMATION

We may share your information with:

Service Providers

  • Payment processors (for secure transaction processing)
  • Shipping carriers (for order fulfillment and delivery)
  • Email service providers (for marketing communications)
  • Analytics providers (Google Analytics, etc.)
  • Customer service platforms
  • Cloud storage and hosting providers

Business Transfers

In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business.

Legal Requirements

  • When required by law, court order, or government regulation
  • To protect our rights, property, or safety, or that of our customers or others
  • To enforce our terms and conditions

We will never sell, trade, or rent your personal information to third parties for their marketing purposes.

4. COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar tracking technologies to:

  • Remember your preferences and settings
  • Understand how you use our website
  • Improve website performance and user experience
  • Deliver targeted advertising

You can control cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of our Site.

5. THIRD-PARTY WEBSITES

Our Site may contain links to third-party websites (e.g., social media, payment processors, shipping carriers). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

6. DATA SECURITY

We implement appropriate technical and organizational security measures to protect your personal information, including:

  • SSL/TLS encryption for data transmission
  • Secure payment processing through PCI-DSS compliant providers
  • Regular security audits and updates
  • Access controls and authentication measures
  • Employee training on data protection

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

7. DATA RETENTION

We retain your personal information for as long as necessary to:

  • Fulfill the purposes outlined in this privacy policy
  • Comply with legal, accounting, or reporting requirements
  • Resolve disputes and enforce our agreements

Order and transaction records are typically retained for 7 years for tax and accounting purposes. Marketing data is retained until you opt out or request deletion.

8. YOUR PRIVACY RIGHTS

Depending on your location, you may have the following rights:

Access and Portability

  • Request a copy of the personal information we hold about you
  • Receive your data in a structured, commonly used format

Correction and Update

  • Request correction of inaccurate or incomplete information

Deletion

  • Request deletion of your personal information (subject to legal retention requirements)

Opt-Out

  • Unsubscribe from marketing emails at any time
  • Opt out of certain data collection and processing activities

Restriction and Objection

  • Request restriction of processing in certain circumstances
  • Object to processing of your personal information for certain purposes

To exercise these rights, contact us at sales@eqchen.com or call 917-246-1660.

California Residents (CCPA)

California residents have additional rights under the California Consumer Privacy Act, including the right to know what personal information is collected, sold, or disclosed, and the right to opt out of the sale of personal information. We do not sell personal information.

European Residents (GDPR)

If you are located in the European Economic Area, you have rights under the General Data Protection Regulation, including the right to lodge a complaint with a supervisory authority.

9. CHILDREN'S PRIVACY

Our Site and services are intended for businesses and individuals 18 years of age or older. We do not knowingly collect personal information from children under 13. If we learn that we have collected information from a child under 13, we will delete it promptly.

10. INTERNATIONAL DATA TRANSFERS

Your information may be transferred to and processed in the United States or other countries where our service providers operate. We ensure appropriate safeguards are in place for international data transfers in compliance with applicable laws.

11. DO NOT TRACK SIGNALS

Some browsers include a "Do Not Track" (DNT) feature. Our Site does not currently respond to DNT signals, but you can control tracking through your browser settings and cookie preferences.

12. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

  • Posting the new Privacy Policy on this page
  • Updating the "Last Updated" date
  • Sending an email notification (for significant changes)

Your continued use of the Site after changes are posted constitutes acceptance of the updated policy.

13. CONTACT US

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

EQCHEN
Email: sales@eqchen.com
Phone: 917-246-1660
Address: 224 West 35th Street, Ste 500, New York, NY 10001, United States

For privacy-specific inquiries, please include "Privacy Request" in your email subject line.

By using our Site and services, you acknowledge that you have read and understood this Privacy Policy.